Cinema has provided me with the basis of many of everyday fantasies, one of which is calorie-free ice cream. Despite being a largely superficial hollywood chick flick, one thing I found†relatable†in Roger Kumble's The Sweetest Thing was Christina's (Cameron Diaz) fantasy dream where she eats calorie-free ice cream and gets intimate with Mr Right. Now, bringing fantasy to reality is an American company,†Vaportrim, which has invented a dessert-flavoured inhaler, proposing to aid weight-loss.
Working with the sense of smell and taste, Vaportrim offers a means to satisfy a sweet tooth by making you feel full, and eat less. Through the process of inhaling smell, taste receptors send messages to your brain which release hormones that tell your body it's full. As Dr. Alan Hirsch of the Smell and Taste Treatment and Research Foundation puts it, "Itís all a matter of fooling the brain".
Sticking to a strict diet regime can be difficult for those who desire to lose weight.†With no calories and containing FDA-GRAS ingredients, even the most skeptical can rest assured that the product warrants little harm if inhaled. Coming in fourteen different flavours, including apple pie, milk chocolate and pina colada, Vaportrim sounds almost too good to be true.
For those less inclined to follow weight loss gimmicks you might be interested to hear that the patent for Vaportrim is held by a man who owns the†Adult Entertainment Broadcast Network, a pay-per-minute porno site.
[Via Lost At E Minor]
March 26, 2012 by Jae-Hee Park